Simba documentation
Use Cases
Simba serves a range of marketing teams and organizations. Explore how different roles and industries use Bayesian marketing mix modeling to drive better decisions.
By Role
Brand Marketers
In-house marketing teams measuring and optimizing ROI across channels. Unified measurement, transparent results, and data-driven budget planning.
Agencies
Media and marketing agencies managing multiple clients with portfolio modeling. Includes the Growth Dynamics case study — how an agency moved from quarterly reports to weekly strategic guidance for a high-end retail client.
By Use Case
Portfolio Modeling
Cross-brand and cross-client analysis for multi-brand organizations and agencies. Halo effects, trademark channels, and portfolio-level budget optimization.
Retail & E-Commerce
Online, offline, and omnichannel retail measurement. Promotional impact separation, seasonal planning, and high-frequency optimization.
Featured: Growth Dynamics Case Study
“SIMBA has been an excellent solution for our team, offering the flexibility to utilise sophisticated models without the burden of internal maintenance.”
— Charlie de Thibault, Head of Analytics at Growth Dynamics
Growth Dynamics used Simba to deliver weekly, transparent model updates to a high-end jeweler client — replacing quarterly reporting with agile, omnichannel insights across digital and physical channels. Read the full case study.
| *See also: What is Simba? | Pricing* |